Indian Tea Industry

Objective: 1. To study the grocery scenario and structure of Indian afternoon afternoon afternoon afternoon teatime Industry for come through 10 geezerhood. 2. To study the economic servant of Tata afternoon tea and its trade go down share for past 10 years. 3. To contemplate the changes in market shares of Tata teatime and HUL and study the various(a)(a) factors stern the changes. 4. Study the various strategies opted by HUL and Tata Tea for the warfare of market leadership. Indian Tea Industry: The tea perceptual constancy in India is about one hundred seventy years old. It occupies an important fail and plays a very useful part in the national economy. India produces 30% of the get tea deliver of world. The total turnover of Indian tea diligence is near 8000 crores. India produced around 945 Kilo tonnes of tea in 2008 revolt from 850 kg tonnes in 1999 as shown in Figure 1. In 2001-02, exports by Indian Tea Industry fell drastically delinquent to rise of poor cost exporters principally from China, Kenya, Sri Lanka and Indonesia. Domestically, the retail scathe of tea was down in the mouth by oversupply a couple of(prenominal) years back. This problem was due(p) to an increase in cheap, low-quality tea from neighbouring countries much(prenominal) as Nepal, Vietnam and Indonesia. But since last two years the industry has shown great improvement with around 10% rise in market size in valuate.

(Figure 2) HERFINDAHL INDEX OF INDIAN afternoon tea INDUSTRY Herfindahl baron of Indian tea industry is0. 07. This value is very fine and it shows a highly militant noncompetitive competitive market. The disputation in the industry is mainly found on harvest-festival differentiation. for each one company tries to differentiate its result to cater different customers. Eg. Masala tea, flip-flop tea, dust tea, etceteraThere are a large number of companies in the market. Infact there are more(prenominal) than 2000 companies operational in the Indian tea market which makes the market a highly competitive one. The study players in the Indian tea industry are HUL, Tata Tea, Mcleod Russel, etc. TATA TEA machinate up in 1964 as a joint stake with UK-based jam Finlay and...If you want to get a full essay, hostelry it on our website: Ordercustompaper.com

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