Marketing Notes

selling Notes nature and role of markets and trade - the role of market in the firm and in society Marketing: A total system of interacting activities designed to plan, price, promote and distribute products to profess and potential nodes. Role of trade; -Find out what clients compulsion thusly attempt to satisfy their needs -Bring together the purchaser and marketer -Generate revenue for the business - types of markets resource, industrial, intermediate, consumer, mass, niche Type of MarketCustomersDescription imaging farming(a) firmsWhere the end product and sale of raw materials occurs Industrial corroboratory and tertiary firmsWhere goods that are utilized as supplies in the labour treat are traded IntermediateWholesalers and retailersWhere retail businesses purchase products that experience been produced by other organisations.

ConsumerIndividuals and householdsBusinesses sell their products directly to consumers Mass gigantic bout of individuals NicheSmall target market - productionsellingmarketing druthers Production: Taking orders and delivering goods, tension on producing goods, demand for goods is greater than supply, Selling: Advertising and personal selling, tenseness on selling goods, demand is weaker, Marketing: Satisfying customers needs, emphasis on identifying customer needs through market research, establishing and advance customer relationships, knowledge of the marketing concept, - the marketing concept customer orientation, relationship marketing Marketing Concept: Belief that the customer if at the result of all bus iness activities. Customer orientation: Ma! rketing decisions and practices establish on customers needs Relationship marketing: Developing long-run relationships with individual customers to create customer loyalty. - marketing planning ferment The process of developing, implementing and then controlling a series of processes that use up the development of marketing goals...If you want to get a blanket(a) essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper