Organizational Strategy and Structure of Unilever Essay -- Business St

Organizational Strategy and Structure of UnileverIntroductionUnilever is iodin of the largest packaged consumer goods companies specializing in hundreds of different brands. Unilever is based in Holland and the UK and is jointly possess by Unilever N.V and Unilever PLC. Both companies have the same board of directors but guide as a single entity and list there stock separately. In 2000, Unilever restructured their board of directors by electing new faces to the board and seeing other light upon members retire, like Jan Peelen and Robert Philips. Miles and shock stated that there are four types of organisational strategies pursued by companies Defenders, Prospectors, Analyzers and Reactors. Unilever are a community that uses the Prospectors organization type. Prospectors are organizations which almost continually search for market opportunities, and they regularly experiment with authorization responses to emerging environmental trends, in particular when Vis was appointed to the Food decision maker committee and began to emphasize more on environmental and sustainable development in response to changing trends and demands by consumers giving these consumers greater confidence. (Miles & Snow pp29)In my discussion, the main types of organizational strategies and structures will be listed and how they have wedge on Unilevers improved performance and growth in late years.Organizational strategies and structures, and there impact on Unilevers performanceRestructured approach1. Identifying market opportunitiesA key part of an organizational strategy is to aim market opportunities by finding a niche or a gap in the marketplace that they can pursue to take their company ahead of all their competitors. An organiz... ...ification as we move towards our destination IT architecture, and further substantiate our global market presence said Neil Cameron, chief information military officer at Unilever. Unilevers steady underlying improvement in atomic number 63 has continued, with 2.8% growth in the year. The fourth quarter was particularly strong, at 5.5%, against a weaker comparator. The Americas were up by 4.1% in the year, with Brazil and Mexico improving through the year, patch the US grew solidly at 3.2%. Asia Africa has shown consistent, broad-based growth across countries and categories throughout the year, up by 11.1%. This demonstrates that merging with globalised technologically advanced companies such as SAS, and apply their expertise, is paying dividends for Unilever. (Unilevers Annual Report, 2007) (Drinks Business Review, Unilever selects SAP as stock for global IT Strategy, May 2007)