The Project plan for new restaurant

The Project plan for refreshful eating houseBecause there is small eatery in The College of North Atlantic Qatar that grants limited function in cadence and character. Therefore, this marketing enquiry report is prep atomic number 18d in order to contract out the possibility of success of the wise eating ramble that bequeath military issue place in College next few months.The commission decision task that we need to realise isIs there a need for a impudently eating place in the College of North Atlantic Qatar?What is the possibility of its success?This management decision problem is related with many marketing questions such asAre students commodious with the certain restaurants usefulnesss in terms of prices, quality of forage, and menu?Is there enough take aim on the refreshed restaurant?What event of food and operate do students select in the new restaurant?What can the new restaurant do to increase demand over its services?This is what we need to know. We can get answers to these questions from students of the College of North Atlantic Qatar. Therefore, we need to develop approach to get information needed.In this project, we be going to collide with marketing research process step by step. This report is the second step in the project. The main finding of this intermit is to tell close to the approach of the report. It lead exactly tell somewhat primary and secondary information.Information NeedsIn order to underwrite with the management decision problem and marketing problem, following is a contestation of information required to be gathered by the research project. To make it easy, the information needs classified into categories as followingPricesAre students satisfied with the up-to-the-minute restaurant services in terms of prices?Do students musical note that the current restaurant prices atomic number 18 fair?Do students feel that the current restaurant prices reasonable?What is the limit of prices do st udents prefer in the new restaurant?ServicesAre students satisfied with the current restaurant services?What be problems with services of current restaurant?What be services students compliments to see in the new restaurant?What about quality of food provided at current restaurants?How do students evaluate supply skills at current restaurant?What additional services students want in the new restaurant?Do students look for high or limited service restaurant?Design and dcorAre students satisfied with the current restaurant dcor and function?What be problems with dcor and design of current restaurant?What fibre of dcor and design students want to see in the new restaurant?What additional dcor students want in the new restaurant?What type of design do students prefer?Do students prefer traditional design?Food and drinksAre students satisfied with the current restaurant beverage?What are problems with menu of current restaurant?What are foods and drinks students want to see in th e new restaurant?What type of food and drinks students want to see in the new restaurant?AdvertisingAre students satisfied with the current restaurant advertising method?What are preferred advertising methods for students?Do students prefer local newspapers or pouches as advertising tool for the new restaurant?Do students visit the website of the College regularly?Do students prefer SMS advertising? indirect Research FindingsA list of appropriate Advertising Media OptionsThere are many advertising media options in order to enunciate about the new restaurant. These options take on (Small Business Management, 2009)Newspaper Almost every home receives a newspaper, either by newsstand or home delivery. Reading the newspaper is a habit for most families. And, there is something for everybody sports, comics, crosswords, news, classifieds, etc.Magazines They are usually hebdomadary or monthly publications instead of daily. Advertising messages are to a greater extent image-oriented and little price-oriented. The quality of the pictures and paper are superior to newsprint. Advertisements involve color much oftentimes.Radio Radio, as a medium, offers a form of entertainment that attracts listeners plot of ground they are working, traveling, relaxing or doing almost anything. Radio media advertising is a relatively inexpensive way of reaching people.Television Television is often called king of the advertising media, since a majority of people spend more hours watching TV per day than any other medium. It combines the use of sight, color, reasoned and motionand it works.Outdoor Advertising When people deem of Outdoor Advertising, they usually think of the colorful billboards along our streets and high slipway. Included in the outdoor classification, however, are benches, posters, signs and handing over advertising (the advertising on buses, subways, taxicabs and trains) they are all share interchangeable advertising rules and methods.Because there is no one be st way to advertise our restaurant, and based on analysis of adverting media options, we decided to use posters and brouchers. There are many other ways to advertise inside the college such as mobile SMS, precisely we selected these methods as a starter of our advert schema because it pass on cost less than the other methods and its really easy and efficacious way to deliver our message efficiently to the community of CNA-Q. Both will be distributed inside the buildings of the College of North Atlantic. In order to do so, we will first develop the content and design of the brouchers and posters. Then we will freshen up them. After that, we will print about (100) posters and brouchers in assorted locations in the campus of the College. We will concentrate on the library, cafeteria, entrances, car parking, etc.The cost of preparing posters and brouchers complicate costs of printing, copying, and distribution. The cost will be about QR 500. Before distribution, we will get admis sion from the management of the College. Moreover, we will take care that we include information and figures attractive and show respect to Qatari traditions and culture.Population rime and Statistics on ConsumersThe Student Restaurant will operate and take place within the College campus. It will provide services not only to the College students but also the staff and faculty. There are about 2300 students at the College and the staff and faculty are about 568 (The College of North Atlantic Qatar website, 2010). The restaurant customers are Male and female, Qatari and non-Qatari, with different levels of income, all are students, and there ages are between 19- up. The Student Restaurant will target all the College students regardless of their ages, de leave-takingment, nationality, or gender. The restaurant will also target all staff and faculty at The College of North Atlantic.Kind of businessOur business is restaurant. In order to compete and attract customers, other restauran ts in Qatar uses different ways such as providing low prices products, promotion, extensive advertising, free delivery, etc. consort to one article, in order to attract customers to restaurant it is important to grocery store your restaurant in public places therefore we will market our restaurant in public areas in the College.Offer special deals we will provide special deals as 5% discount, free coupons, etc.Sponsor different events we will make communication to sponsor some activities within the College. node service we will provide high quality customer service by high skillful staff (Setup my restaurant, 2010).We learn from previous part that we have specific target customer, and we can provide better services by considering the importance of marketing and customer service.ConclusionThe main purpose of this part of the project was to tell about the approach of the marketing research project. Our analysis show that the management decision problem that we need to solve is is the re a need for a new restaurant in the College, and what is the possibility of its success?In order to cod information about student attitudes towards current restaurant services, prices, design, and menu, and in order to measure student attitudes towards the new restaurant, it is recommended to use the survey as a tool to collect information from sample of College of North Atlantic Qatar students.