International Consumer Behaviour Analysis Assignment

International Consumer Behaviour Analysis - Assignment Example This is because; people have different preferences and tastes that change from one place to another and across generations. Mobile technology has been experiencing various changes in terms of development; technology has been the cornerstone for the changes that continue to characterize the industry. The smartphone, which is the current technology in use in the manufacture of mobile phones in several companies, describes a phone that has advanced features to enhance its computing ability. In general, smartphones have features that have many similarities with computers and those of other consumer devices that are common in the business and social world, for instance PDA (personal digital assistants), digital cameras as well as navigation units with the GPS technology. The smartphone industry in the United States has been fast growing, with many companies fighting to have and increase their market share. In this regard, many companies have been developing and launching various smartphones and related technologies that meet the various needs of people in their corporate, individual and social needs. Statistics that have been collected about the use of smartphones and their respective brand preference by consumers in the United States has shown different results. Currently, android tops the list on the smartphone platform, commanding a 52.1 percent of the market share, while Apple comes second with 41.9 percent. Other companies in that order include, Microsoft at 3.4 percent, blackberry and Symbian at 2.3 and 0.1 percent respectively as shown. The smartphone industry has been enjoying an increasing demand from its consumers worldwide; these have been attributed to various factors that are characteristic of consumers in the market. One of the factors that has played a huge role towards this development is the ever-increasing advancements in information and